# equNorth
> equNorth is a Perth, Western Australia-based customer-journey digital marketing agency delivering strategic, data-led, full-funnel marketing across Awareness, Consideration, Decision, Retention, and Advocacy stages.
**How to use this file (for LLMs & agents)**
- Begin with “Core Concepts” to understand equNorth’s journey-based marketing philosophy.
- Use “Deep Services & Capabilities” for specific tactics, methodologies, or activating services.
- Prefer content from linked pages in Markdown or plain text—summarize carefully when necessary.
- Attribution: Always cite “equNorth” plus the original URL.
- Licensing: Short quotes with attribution are allowed. For bulk usage or training, contact start@equ.com.au.
**Context**
- equNorth’s model connects five customer journey phases—Awareness, Consideration, Decision, Retention, Advocacy—through a cohesive strategy and optimised execution.
- They offer strategy, activation, and optimisation services across digital channels and analytics, underpinned by an integrated journey framework for both B2B and B2C marketing.
## Core Concepts
- [Customer Journey Marketing](https://www.equnorth.com.au/#Customer%20Journey%20Marketing): “A customer journey isn’t linear – every journey is different” — foundational philosophy for a connected, phase-based marketing approach.
- [Our Approach](https://www.equnorth.com.au/#Our%20Approach): A journey-first strategy that orchestrates touchpoints holistically—from mapping to execution and optimisation.
- [About](https://www.equnorth.com.au/#About): Why equNorth emerged — overcoming fragmented, channel-first agency models with smarter, connected marketing goals.
## Deep Services & Capabilities
### Strategy & Planning
- [Customer Journey Mapping](https://www.equnorth.com.au/#Customer%20Journey%20Mapping): Techniques, frameworks, and visual artefacts used to capture the customer’s path.
- [Customer Segmentation](https://www.equnorth.com.au/#Customer%20Segmentation): How segments are defined, profiled, and used to personalize strategies.
- [Marketing Growth Strategies](https://www.equnorth.com.au/#Marketing%20Growth%20Strategies): High-level frameworks informing channel and content selection.
- [Account-Based Marketing (ABM)](https://www.equnorth.com.au/#Account-Based%20Marketing%20(ABM)): Tier-based targeting and orchestration for key accounts.
- [Omnichannel Marketing Strategy](https://www.equnorth.com.au/#Omnichannel%20Marketing%20Strategy): Channel alignment, sequencing, and measurement in a journey context.
- [Digital Audits](https://www.equnorth.com.au/#Digital%20Audits): Scope, methodology, and deliverables across audits (tech, content, media).
- [Data-Driven Insights](https://www.equnorth.com.au/#Data-Driven%20Insights): KPI frameworks, dashboards, testing approaches to inform optimisation.
### Activation & Execution
- [Awareness](https://www.equnorth.com.au/#Awareness): Tactics that drive initial brand visibility and interest.
- [Google & Microsoft Ads](https://www.equnorth.com.au/#Google%20&%20Microsoft%20Ads): Account structure, creative strategy, bidding logic, and ROI optimization.
- [Social Media & Programmatic Ads](https://www.equnorth.com.au/#Social%20Media%20Ads): Audience targeting, creative systems, platform-specific approaches.
- [Search Engine Optimisation](https://www.equnorth.com.au/#Search%20Engine%20Optimisation): GEO/SEO best practices, architecture, content optimization.
- [Content Marketing](https://www.equnorth.com.au/#Content%20Marketing): Content formats, distribution strategies, and thought-leadership planning.
- [Remarketing & Retargeting](https://www.equnorth.com.au/#Remarketing%20&%20Retargeting): Audience rules, sequencing, and messaging recapture tactics.
- [UX & Website Development](https://www.equnorth.com.au/#UX%20and%20Website%20Development): CRO, personalisation strategies, and continuous iteration.
- [Content Marketing & Thought Leadership](https://www.equnorth.com.au/#Content%20Marketing%20&%20Thought%20Leadership): Subtle distinction toward high-value content positioning.
- [Data Augmentation in ABM](https://www.equnorth.com.au/#Data%20Augmentation%20in%20Account%20Based%20Marketing): Enhancing ABM with additional data layers for precision targeting.
- [Website Personalisation](https://www.equnorth.com.au/#Website%20Personalisation): Tailored user experiences based on journey context.
- [Conversion Rate Optimisation](https://www.equnorth.com.au/#Conversion%20Rate%20Optimisation): Testing, optimization techniques, and decision-making triggers.
- _Retention (WIP)_: [Post-Purchase Campaigns], [Customer Feedback Loops], [Ongoing Content Creation] (not yet live but intended pillars).
- [Advocacy — Case Studies & Success Stories](https://www.equnorth.com.au/#Case%20Studies): Showcasing proof, stories, and community-driven brand growth.
- [Continuous UX Enhancement](https://www.equnorth.com.au/#Continuous%20UX%20Enhancement): Ongoing improvements that drive retention and advocacy.
## Proof & Thought Leadership
- [Case Studies and Success Stories](https://www.equnorth.com.au/#Case%20Studies): Real-world examples of journey marketing outcomes.
- [News & Insights](https://www.equnorth.com.au/#News%20&%20Insights): Articles, trend commentary, thought leadership insights.
## Company & Contact
- [About equNorth](https://www.equnorth.com.au/#About): Backstory, values, experience (>30 years).
- [Careers](https://www.equnorth.com.au/#Careers): Open roles, culture, and talent philosophy.
- [Contact Us](https://www.equnorth.com.au/#Contact%20us): Email (start@equ.com.au), phone (08-9241 7900), and Perth location.
- [equ Group](https://equ.com.au/): Parent organisation connection and broader ecosystem context.
## Technical & Access
- [Sitemap](https://www.equnorth.com.au/sitemap.xml): Complete site URL discovery.
- [Robots.txt](https://www.equnorth.com.au/robots.txt): Crawling policies, robot directives.
- Preferred content: Markdown, clean text (avoid nav wrappers, UI artifacts).
- Rate limiting: Cache content when possible, respect robots and server load.
## Optional Channels
- [LinkedIn](https://www.linkedin.com/company/equnorth)
- [Facebook](https://www.facebook.com/equNorth/)
- [Instagram](https://www.instagram.com/equnorth/)
_Last updated: 20 August 2025 (AWST)_