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Awareness

Drive demand with awareness marketing that elevates your brand, services and products. Use paid media, social media, content, SEO and AI generative engine optimisation (GEO) to connect with ready-to-act audiences.

Brand Awareness Marketing: making you impossible to ignore

What is the first step in any great customer journey? Being seen. In the awareness marketing phase, potential customers aren’t searching for your product or service yet, but they are looking for solutions. This is your opportunity to show up, stand out, and build trust before they even realise they need you.

Why brand awareness is more than just exposure

Marketing today isn’t just about getting in front of people; it’s about getting in front of the right people, at the right time, with the right message. The way customers discover brands, products and services has shifted, and attention is fragmented across search engines, social media platforms, digital media channels and AI apps. You’re not part of the conversation if your brand isn’t where your audience is looking.

Customer retention strategy at a leafy cafe, with two seated customers

A strategic awareness marketing strategy ensures:

Brand credibility
Your brand, product or service becomes recognisable and credible for your audience or in your industry.
Customer reach
You reach potential customers, sparking ideas, desires or suggesting solutions before competitors do.
Curated touchpoints
Every touchpoint is an opportunity to curate an experience through a search result, a social ad, or thought-provoking content.
Marketing efficiency
Your marketing spend is efficient because you are leveraging owned or earned channels first, and connecting with high-intent audience on highly-targeted paid channels - instead of casting a wide net and hoping for the best.

At equNorth, we don’t conduct scattergun brand, service or product awareness campaigns. We take a customer journey marketing-based digital marketing approach, ensuring your brand is visible, relevant, and engaging from the first interaction.

How we build lasting customer relationships

We combine data, creativity, cutting edge technology, AI and automation to position your brand, service or product where your audience is already paying attention. Here’s how we make that happen:

Google & Microsoft adsBuild awareness and demand
When potential customers become aware of a desire or need, you want to be their first thought. We design high-performance Google and Microsoft Ads campaigns that put your brand at the top, leveraging AI-driven, Smart Campaigns, Performance Max, Demand Generation, Video and Shopping campaigns targeted to generate awareness and demand at the moment needs or desires emerge.
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Social media adsMeet your audience in their feed
Your customers don’t just surf, they scroll. We craft data-led social campaigns that cut through the noise on platforms like Meta (Facebook & Instagram), LinkedIn, TikTok and emerging social channels. Whether it’s eye-catching creative, thought leadership content, or short form video, we build campaigns that drive attention and engagement.
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Programmatic advertisingSmarter, AI-driven ad placement
Programmatic isn’t just about automation, it’s about precision and reach. We leverage your 1st party data, layered with 3rd party data, intent signals using real-time bidding and AI-powered targeting to place your ads exactly where they’ll have the most impact on the customer journey. We leverage connected TV (CTV), digital audio, native ad platforms, social platforms, display networks, digital out-of-home, and more.
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Search optimisationBe found when it matters most
Getting found in paid and organic search or in a AI generative engine tool, is step one. Keeping users engaged when they click through to your website is step two. We combine SEO, GEO, UX, and conversion rate optimisation to drive traffic and make sure it converts. From improving technical SEO & generative engine optimisation (GEO) to enhance content and page experience, we make search work harder for your business.
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Ready to make an impact?

Your audience is out there - let’s make sure they notice you. With a journey-first approach to brand awareness, we help brands cut through the noise and create meaningful engagement from the first interaction.
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