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Social media ads

Reach the right audience with data‑driven social ads. As organic reach shrinks, Meta, LinkedIn, TikTok and others offer precise, scalable targeting at every stage of the customer journey.

 

Social ads drive awareness

Reach new customers

equNorth creates targeted, data‑driven campaigns for brand, service, or product awareness. We pair precise audience targeting with compelling creative to put your message in front of the right people at the right time.

Social ads for full‑funnel growth

Organic builds trust; paid delivers scale. Use social ads to reach the right people, spark interest, and drive consistent, measurable acquisition from awareness to conversion.

Social media strategy

Paid social ads strategy essentials:

Precise targeting
Social ads allow you to reach audiences by demographics, interests, behaviours, lookalikes, and intent signals and increasingly integrate AI-driven targeting, improving efficiency and reducing waste.
Journey stage aligned
Map campaign types and ad formats to the customer journey: short videos and reach campaigns for awareness, longer videos or carousels and traffic campaigns for consideration, lead-gen forms and conversion campaigns for decision or conversion phases
Creative & messaging
Poorly optimised creative and messaging fails to capture attention. Prioritise short-form video, reels, carousels, and interactive formats. Tailor copy to each stage of the journey (problem/awareness → solution/consideration → proof/decision → offer/conversion & retention).

Paid social helps your brand stand out and stay memorable. It puts your business in front of the right audience. This drives awareness and encourages future engagement.

Paid social ad strategy framework

We use a data-driven and creative approach to paid social advertising. The key elements of our framework and process are outlined below:

Precision audience targetingToggle

Social platforms deliver unmatched segmentation – demographics, interests, behaviours, lookalikes, and intent – plus AI‑driven targeting to boost efficiency and cuts waste. Our audience strategies include:

B2C cold audiences: Target by interests, demographics, behaviours, or lookalikes and use creatives to target psychographic profiles.

B2B cold audiences: Use 3rd party firmographic data for account-based marketing.

Warm audiences: Retarget website visitors, video viewers, page followers and engaged users.

Customer lists: Use CRM data (Customer Match) to upsell, cross-sell, or build lookalike audiences.

Geo-targeting: Refine delivery based on location and market focus.

Compelling creative & messagingToggle
Cross-platform social ad campaignsToggle
Continuous optimisation and performance trackingToggle

Social platforms deliver unmatched segmentation – demographics, interests, behaviours, lookalikes, and intent – plus AI‑driven targeting to boost efficiency and cuts waste. Our audience strategies include:

B2C cold audiences: Target by interests, demographics, behaviours, or lookalikes and use creatives to target psychographic profiles.

B2B cold audiences: Use 3rd party firmographic data for account-based marketing.

Warm audiences: Retarget website visitors, video viewers, page followers and engaged users.

Customer lists: Use CRM data (Customer Match) to upsell, cross-sell, or build lookalike audiences.

Geo-targeting: Refine delivery based on location and market focus.

FAQs

Get your brand in front of the right audience

Social advertising ensures your business is seen by the right people, building brand awareness and engagement. Let’s create a strategy that connects your brand with high-value audiences.
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