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Decision

Convert high-intent users with conversion rate optimisation (CRO) across retargeting ads, marketing automation remarketing, and website personalisation. Optimise every touchpoint for better performance and ROI.

Turning consideration into conversion

At this stage, potential customers have done their research. They know their options, and they’re close to making a decision. The difference between winning their business or losing it to a competitor is experience, relevance, and reducing friction. In the decision phase, we implement conversion rate optimisation by fine-tuning every touchpoint to ensure a seamless and compelling conversion experience.

Why the decision phase is critical

At equNorth, we focus on conversion rate optimisation by delivering personalisation, remarketing and retargeting optimisation, to turn interest into measurable results.

Finger on a mobile screen about to convert due to conversion rate optimisation

A strong CRO strategy ensures an:

Optimised website
Website experiences are tailored and personalised to each visitor.
Persuasive CTAs
Calls-to-action are in the right place, clear, persuasive, and friction-free.
Timely remarketing
Potential customers see the right message at the right time through marketing automation-based remarketing.
Focused retargeting
We continuously refine the audiences, messaging, ad creative and conversion process to maximize performance.

At equNorth we focus on creating seamless digital experiences, valuable content, and intelligent marketing automations to guide potential customers through their decision-making process.

How we drive conversions

As a conversion rate optimisation agency, we align technology, data, and user experience to ensure your brand provides the best possible path to conversion.

Retargeting adsRe-engage and convert high-intent users
Most people don’t convert on their first visit. Cross-channel retargeting ads ensure they come back. We use audience segmentation, dynamic ad creative, and multi-sequence retargeting. This helps us show tailored ads to potential customers. These customers have already shown interest. We bring them back to your site at the right time with the right message.
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Website personalisationMake every interaction count
Not all customers are the same - so their experience shouldn’t be either. We use dynamic content, personalised recommendations, and AI-driven experiences to tailor your website to each visitor. Combined with on-page website optimisation of CTA's, content, and trust signals, we can move the needle for you.
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Conversion rate optimisation (CRO) Remove friction, increase conversions
The smallest changes can have the biggest impact. We use data-driven CRO methods to improve your site’s user journey. We simplify forms, optimize calls-to-action, and test different versions to increase conversions. By continuously analysing user behavior, we identify and fix conversion blockers to improve performance.
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CRM-based remarketingTune marketing automations for conversions
Transform your database into a powerful conversion optimisation rocket. We create highly targeted remarketing campaigns that re-engage prospects with personalised messaging at precisely the right moment. While we are HubSpot Implementation Partners, equNorth can integrate any CRM insights with strategic remarketing, ensuring your conversion strategy is built on real customer behaviour rather than assumptions.
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Ready to turn interest into action?

Customers are making their final decision - let’s make sure they choose you. We use a data-driven approach to converion rate optimisation through personalisation, messaging and retargeting to design every touchpoint for conversion.
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