Programmatic ads
Reach the right audience at the right time with programmatic ads. Boost brand visibility across web, mobile, CTV, and audio with data-led targeting.
Programmatic ads: maximise reach and build brand awareness
Precision-targeted advertising that connects you with the right audience
Building awareness is not just about showing your brand. The focus is on making sure the right people see it. They should see it at the right time and in the right place.
Programmatic advertising automates and improves ad placements in real time. This helps businesses reach specific audiences on the web, mobile, connected TV, and digital audio platforms.
At equNorth, we create data-driven B2B and B2C programmatic ad campaigns. These campaigns boost visibility, increase engagement, and position your brand in front of users ready to act. By leveraging real-time bidding, audience insights, and contextual targeting, we ensure your ad has relevance and makes a lasting impression.
Why programmatic ads matter in the awareness phase
During the awareness stage, potential customers may not yet know your brand exists. Traditional advertising methods often result in wasted spend, showing ads too broadly to an untargeted audiences. Programmatic advertising solves this by using automation and data insights to precisely deliver ads.
Without a programmatic strategy, businesses risk:
Using Programmatic advertising to precisely reach your target audience, across all their digital channels, will build a strong base for future engagement.
How we use programmatic ads to drive brand awareness
We use a data-driven and audience-focused approach for programmatic advertising. First, we take your first-party data before using data augmentation tools to improve that list. Finally, we match this data with reliable third-party sources to expand audience targeting.
In the early stages, we use broader targeting with strong display and video ads on many channels. We focus on contextual targeting to complement audience targeting.
We use staged ad messaging to guide prospects through a brand journey. Each ad seen helps reduce the need for frequency capping. This way, we provide the best exposure without showing ads too often.
Prospects can automatically move to the consideration stage by taking certain actions. This includes completing a longer video, clicking on an ad, or going to your website. We can reach out to users who saw our awareness ads with clearer messages that show product benefits and unique features.
Programmatic ads let businesses bid for ad spots in real-time. This helps them reach valuable audiences at a lower cost.
- Automated bidding strategies that optimise cost-per-impression (CPM).
- Dynamic budget adjustments to maximise reach and engagement.
- AI-driven auction strategies that prioritise the best-performing placements.
Programmatic ads let businesses bid for ad spots in real-time. This helps them reach valuable audiences at a lower cost.
- Automated bidding strategies that optimise cost-per-impression (CPM).
- Dynamic budget adjustments to maximise reach and engagement.
- AI-driven auction strategies that prioritise the best-performing placements.