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Advocacy

Amplify your brand with customer advocacy marketing. With user experience design, customer testimonials, customer success content and post-purchase campaigns, turn customers into brand champions and promoters

Turning customers into brand champions

The most powerful marketing doesn’t come from brands – it comes from customers. When customers love their experience, they share it, recommend it, and become advocates for your brand. The advocacy phase is about nurturing these relationships, amplifying success stories, and creating an experience that customers want to talk about.

Why advocacy drives growth

Brand advocacy isn’t just about word-of-mouth – it’s about building trust, credibility, and organic growth. Customers who actively promote your brand bring in more like-minded buyers, reducing acquisition costs and increasing lifetime value.

Customer retention strategy at a leafy cafe, with two seated customers

A strong advocacy strategy includes:

Customer voices
Customers share their positive experiences through testimonials, reviews, and referrals.
Success stories
Your brand builds credibility and trust through real-world customer success stories in your brand voice.
Experience design
The customer experience continually improves through ongoing user experience (UX) enhancements across touchpoints.
User content
Marketing efforts are reinforced by authentic, customer-driven user generated content shared across channels and touchpoints.

At equNorth, we help brands turn satisfied customers into powerful advocates through UX-driven experiences and real-world storytelling.

How we create brand champions

We combine website optimisation and your customers voice to drive advocacy and build long-term brand loyalty.

UX design & web developmentBuild seamless digital experiences
Great experiences keep customers coming back, and get them talking. We continuously refine UX, remove friction points, and enhance interactions with high-performance website development to create seamless digital experiences that engage, inform, and build trust.
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Customer voice campaignsShowcasing real impact
Nothing is more persuasive than real success. We craft detailed case studies, customer testimonials, and brand stories, as well as boosting user generated content, that highlight the tangible impact of your products or services. These success stories not only build trust with potential customers but also reinforce loyalty among existing ones.
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Ready to turn customers into your biggest advocates?

Advocacy doesn’t happen by accident, it’s built through exceptional experiences and real customer stories. Let’s create a strategy that turns happy customers into your most valuable marketing asset.
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