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Remarketing & retargeting ads

Re-engage high-intent users in the decision stage with strategic retargeting ads. Drive conversions with personalised, cross-channel campaigns.

Re-engage visitors and drive conversions

Most visitors don’t convert on their first visit—but that doesn’t mean they’re not interested. Remarketing campaigns and retargeting ads keep your brand top-of-mind, reminding potential customers of what they viewed and encouraging them to take the next step.

Turn interest into action with strategic remarketing and retargeting

Remarketing targets existing contacts via direct channels like email or SMS while retargeting displays ads to website visitors who haven’t converted yet. Both improve the overall conversion rate.

By delivering relevant, personalised ads across search, social, and display networks, retargeting ads recapture lost opportunities and drive higher conversion rates.

At equNorth, we create strategic, data-driven retargeting campaigns that bring potential customers back to your site—guiding them toward conversion with targeted messaging and compelling offers.

Why retargeting ads matter in the desision phase

Remarketing and retargeting ads ensure your brand stays visible, reinforcing value and nudging users toward completing their purchase, sign-up, or enquiry.

Many businesses invest heavily in attracting traffic but lose conversions due to:

Lost sales opportunities
Visitors who leave may not return on their own.
Wasted marketing spend
Initial ad efforts drive traffic but fail to convert users.
Missed customer intent
Prospects actively considering your offer may choose a competitor instead.
No cross-sell strategy
Missed opportunities to upsell, cross-sell or increase the services being considered by your customers and prospects.

By keeping your brand top of mind, retargeting ensures that warm prospects don’t slip away but move closer to conversion.

How we use retargeting to increase conversions

We take a data-driven, audience-first approach to remarketing and retargeting, ensuring that campaigns and ads are relevant, timely, and optimised for action.

Audience segmentation and intent-based targetingToggle

Not all visitors have the same intent. We segment audiences to deliver the right message based on engagement level.

  • Retargeting recent visitors who browsed key product or service pages.
  • Targeting users who abandoned a cart or started a sign-up process.
  • Engaging past customers with complementary products or renewal offers.
Dynamic and personalised ad creativeToggle
Cross-channel retargeting for broader reachToggle
Exclusion strategies to improve efficiencyToggle
Performance tracking and continuous optimisationToggle

Not all visitors have the same intent. We segment audiences to deliver the right message based on engagement level.

  • Retargeting recent visitors who browsed key product or service pages.
  • Targeting users who abandoned a cart or started a sign-up process.
  • Engaging past customers with complementary products or renewal offers.

Recover lost opportunities and turn intent into conversions

Retargeting ads keep your brand top-of-mind, bringing high-intent visitors back to complete their journey. Let’s create a strategy that re-engages, nurtures, and converts.
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Frequently Asked Questions