Digital marketing audits
Diagnose. Benchmark. Optimise.
Your marketing ecosystem is only as strong as the technology behind it. But when digital platforms, tools, and data systems aren’t working together performance suffers. At equNorth, our Digital Audits uncover the friction points and hidden opportunities within your digital ecosystem. From your martech stack to your CRM, CMS, CDN’s, data repositories, analytics platforms, and paid media systems, we audit every layer to give you a clear picture of what’s working, what’s not, and where to go next.
Why digital marketing audits are essential for growth
Whether you’re scaling, re-platforming, or simply seeking clarity, our audits empower smarter decisions and sharper marketing performance. Digital marketing platforms are evolving rapidly. Without regular audits, businesses risk:
A Digital Audit from equNorth gives you the strategic clarity to align your tools, platforms, and data around your business goals, ensuring efficiency, agility, and performance.
What’s included in our digital marketing audits
Our digital audits provide a comprehensive health check across your martech, tech stack, integrations, and marketing channels – identifying gaps, inefficiencies, and opportunities to optimise. We evaluate the performance of your CMS, DXPs, plugins, CDN, and website hosting, along with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, Mailchimp, and Constant Contact. We also assess eCommerce tools such as Klaviyo, Yotpo, Google Merchant Center, and product data feeds, as well as analytics platforms including GA4, Google Tag Manager, data connectors, and dashboards. With a focus on privacy, attribution, and scalability, we deliver a clear, actionable roadmap—backed by industry benchmarks and tailored tech recommendations, to align your digital ecosystem with business growth.
We evaluate your entire martech stack and its alignment with your business objectives.
- Tool usage & overlap analysis
- Integration assessments
- Licence cost vs ROI modelling
- Benchmarking against industry standards
Common platforms we audit include:
HubSpot, Salesforce, Marketo, Klaviyo, Mailchimp, ActiveCampaign, Pardot, Google Marketing Platform, Meta Business Suite, Google Tag Manager, Segment, Zapier, Mixpanel, and more.
We evaluate your entire martech stack and its alignment with your business objectives.
- Tool usage & overlap analysis
- Integration assessments
- Licence cost vs ROI modelling
- Benchmarking against industry standards
Common platforms we audit include:
HubSpot, Salesforce, Marketo, Klaviyo, Mailchimp, ActiveCampaign, Pardot, Google Marketing Platform, Meta Business Suite, Google Tag Manager, Segment, Zapier, Mixpanel, and more.
Why choose equNorth for digital audits?
We go beyond surface-level checks. At equNorth, our audits are strategically designed to uncover how your tools, platforms, and data truly support the customer journey, and where untapped opportunities lie.
