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Consideration

Turn awareness into intent by driving visitors to a great website experience, content marketing that builds trust and marketing automation. Guide prospects through evaluation with relevance and value.

Turning interest into intent

Getting noticed is just the beginning. Once potential customers are aware of your brand, they start evaluating their options. The consideration phase is where they compare, research, and look for reasons to trust you. This is the moment to provide valuable insights, seamless experiences, and personalised engagement that move them closer to conversion.

The equNorth team in the boardroom crafting a customer journey strategy

Why consideration matters

Most customers don’t make decisions instantly; they weigh their options. They look for credibility, explore user experiences, and engage with brands that help them make informed choices. If your brand isn’t providing the right content and interactions at this stage, you risk losing potential customers to competitors who do.

A propect or lead in the consideration marketing phase on their phone

A strong consideration strategy has a focus on:

Website
Your website and digital experiences build trust and remove friction.
Brand
Your brand is positioned as a knowledgeable and credible solution.
Content
Customers receive relevant, personalised engagement that nurtures their interest.
Automation
You stay top-of-mind through strategic remarketing and automation.

At equNorth we focus on creating seamless digital experiences, valuable content, and intelligent marketing automation driven by detailed segment activation based on your customer segmentation strategy to guide potential customers through their decision-making process.

How we turn interest into intent

We combine user experience (UX) design, website development, content marketing, and marketing automation, with refined segmentation and targeting across media channels to ensure your brand delivers the right message, at the right time, in the right way.

Website developmentRemove friction, build trust
A customer’s consideration phase often starts - and stalls - on your website. We optimise user experience (UX), user interface (UI) design, and through website development, ensure that visitors find what they need without frustration. From fast-loading, mobile-friendly designs to intuitive navigation, we create digital experiences that keep potential customers engaged and drive them toward action.
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Content marketingBuild credibility
Customers want more than sales pitches, they want insights. We create high-value content that answers their key questions, positions your brand as an industry leader, and provides the information they need to make confident decisions. From in-depth blog posts and whitepapers to case studies and expert-led webinars, our content helps move prospects further along their journey.
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Marketing automationPersonalised engagement at scale
Every potential customer is different, so why treat them the same? With marketing automation, we create targeted email sequences, lead nurturing campaigns, and dynamic content that adapts to each user’s behavior and stage in their journey. Whether through email sequences, SMS messages, in-platform messaging tools, or personalised website experiences, we keep your brand relevant and top-of-mind.
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Segmentation activationDynamic audience creation
We activate your first-party customer data - CRM data, website interactions, purchase history, and engagement patterns - to create highly targeted audience segments. By augmenting this with strategic third-party data insights, we expand reach to lookalike audiences who share similar characteristics. Both data sources work seamlessly as audience signals in your advertising campaigns, ensuring every touchpoint delivers personalised messaging that resonates with prospects actively comparing solutions.

Ready to turn interest into action?

Customers are searching, comparing, and considering their options. Let’s make sure your brand delivers the right experience, content, and engagement to move them forward.
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