Marketing strategy
Build a smarter marketing foundation with a customer journey strategy, segmentation, data insights, and cross-channel planning from equNorth.
Customer journey strategy
Building a unified, data-driven customer journey marketing strategy
Customer journey marketing strategies are at the heart of what we do, an approach that aligns every touchpoint across the customer lifecycle for business-to-business (B2C) and business-to-consumer (B2C) organisations.
We ensure seamless transitions between awareness, engagement, conversion, and retention, creating a consistent, data-informed experience that maximises impact and efficiency.
We identify gaps, optimise interactions, and integrate marketing efforts to build a strategy that moves beyond individual tactics, delivering real, measurable growth.
Marketing growth strategies
Achieve long-term success with adaptable marketing growth frameworks. Our strategies focus on scalable, sustainable growth powered by customer insights and predictive analytics, helping your business stay ahead in evolving market conditions.
Customer journey mapping
Understand your audience better with detailed customer journey mapping and behavioural segmentation. We identify key touchpoints, friction points, and engagement drivers, ensuring personalised marketing interactions at every stage of the funnel.
Customer segmentation
Build segmentation strategies in a data-led process that adapts to both B2B and B2C environments, grouping customers by shared traits. Understand and address the unique needs of different audience groups so we can then alighn content and campaigns to each of them.
Account based marketing
Maximise impact with precision-targeted account based marketing (ABM) B2B strategies. We identify high-value accounts, develop tailored messaging, and implement multi-channel engagement plans to nurture key decision-makers and accelerate pipeline growth.
Digital marketing audits
Ensure your digital assets are working efficiently with in-depth audits of your website, campaigns, and marketing automation platforms. We assess performance, identify gaps, and align your digital presence with best practices to optimise lead generation and conversions.
Why Choose equNorth?
