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Attraction marketing success

Scitech

equNorth, the customer journey digital marketing agency's, client Scitech Discovery Centre in Perth, Western Australia with a childs face behind plasma ball.

Scitech boosted local visitation and expanded reach with a connected, performance-led search strategy. AI-powered bidding and multimedia assets drove ticket sales, while a Google Ads Grant campaign unlocked growth from interstate and international audiences.

62%
lift in awareness and consideration (Apr 2023)
16,000
record-high memberships in FY23–24
273,710
all-time high public visits in 2024

From Fragmented Campaigns to Always-On Performance

Scitech’s previous paid search campaigns were fragmented across various events and exhibitions, limiting efficiency and learning opportunities.

equNorth restructured their account, consolidating campaigns into a dynamic, always-on model powered by machine learning.

This enabled real-time optimisation of bids and ad placements across search and multimedia formats, driving both event and ongoing ticket sales.

Leveraging Data to Connect Online and Offline

equNorth integrated tracking of both online bookings and offline walk-ins to provide comprehensive campaign insights. This data-driven approach informed optimisation decisions and enhanced overall campaign effectiveness.

Marketing Services that delivered

  • Search Experience Optimisation: Targeted campaigns focused on high-intent visitor keywords
  • Paid Search Account Restructure: Shifted from ad-hoc to always-on multimedia campaigns
  • Google Ads Grant: targeting smaller niches like interstate visitors, international visitors and promoting Scitech family memberships
  • AI-Powered Smart Bidding: Automated bid management to maximise conversions and reduce cost-per-acquisition
  • Audience Tracking & Insights: Combined online and offline data for holistic campaign measurement
equ’s Performance Marketing team continues to deliver outstanding results through innovative campaigns focused on performance metrics, helping us engage adventure-ready kids and inquisitive adults alike.
Lina Rudinskaite
Manager Brand and Marketing, Scitech

Performance that set records

The integrated marketing strategy resulted in Scitech’s highest visitation numbers in its 34-year history:

  • 62% increase in awareness and consideration (April 2023)
  • Membership soared to nearly 16,000 in FY23‑24, a record high
  • Scitech reached an all‑time high of 273,710 general public visits in 2024, the most visitors in Scitech’s history

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